CNN President Jeff Zucker has decided to bring an end to ultra liberal Piers Morgan's low-rated primetime show, network sources told POLITICO on Sunday. "Piers Morgan Live" could end as early as next month, though Morgan may stay with the network in another role.
Morgan, a former British tabloid editor, replaced Larry King in the 9 p.m. hour three years ago, prior to Zucker's tenure as president. His show earned consistently low ratings, registering as few as 50,000 viewers in the 25-to-54 year-old demographic earlier this week.
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"CNN confirms that Piers Morgan Live is ending," Allison Gollust, head of CNN communications, told POLITICO on Sunday after an earlier version of this post was published. "The date of the final program is still to be determined.
It has been reported that Jeff Zucker has reached out to Jay Leno, prior to his departure on from the Tonight Show about doing a daily show on CNN. The offer to Jay was said to be quite lucrative. Jeff Zucker was with NBC and previously was Jay Leno's boss at the network.