A new social media drinking craze called is being blamed for at least five deaths.
The game, known as Neknominate, is thought to have originated in Australia and is now sweeping the world. It involves you filming yourself downing a drink -- often alcoholic and of large quantities -- and then nominating a friend to outdo you. All this is posted on social media -- be it Facebook or YouTube.
But what started for some as fun has turned deadly; at least five men aged under 30 have died after drinking deadly cocktails. Now health professionals are warning young people of the risks of consuming large amounts of alcohol in a short time
The rules: Record a video of yourself drinking as much alcohol as possible, in the shortest amount of time possible. Next, nominate or dare your social media friends to outdo you.
Some are criticizing Facebook for not taking down the videos